We were approached by WSET to design & develop an iPhone app which would be both fun to play as well as being informative, helping the player to learn and increase their knowledge of wines around the world. We devised a game with a mechanic that allows you to zoom into various wine producing areas of the world, and the game operates by you having to select the correct area where you think wine label you are shown in the main game interface originates from.

You simply tap the screen where you think each bottle should be placed to zoom in and release to confirm you are happy with your selection. There are six main levels currently developed, all of which increase in complexity to further test your knowledge of wine as you progress through the game.

There is a specific time limit of 60 seconds for each level, with ten wines in each to try and place correctly. Within each level you are asked to decide what country, region (eg. the South of France) or sub-region (eg. Bordeaux) you think the wine originates from.

The labels presented to the player are from a vast database, so you will be be tested on a random selection every time you replay the game.

We have integrated the mobile gaming network OpenFeint into the APP, which allows players to compare their scores with others in the network, import friends from major social network sites, join leader boards, forums and chat rooms.

When you have finished each game, you are shown the list of wines you have been faced with placing during the game, whether you get them correct or otherwise you are provided with generic tasting notes on that wine or region so as well as testing what you already know about wine, the APP aims to extend that knowledge.

THE CLIENT SAID:

We are extremely pleased with the finished iPhone App, it is better than we originally imagined. After briefly testing it in-house we realized how addictive the game is and how it improves your knowledge of the different wine regions around the world. It has been great working with Moonshine media, they quickly grasped exactly what we wanted and needed from our brief and delivered a sophisticated game that fits our corporate image and customer profile.

It has also been a pleasure working with such a dedicated and professional team providing a quality product with a quality service.

We sought to create a website solution that would allow local agencies to upload a variety of rich content format across multiple sites with greater ease and immediacy and allow the ability for localisation. To meet these objectives set by the client , we developed a WordPress site built around the concept of greater back-end functionality. An extensive content management system solution was built into the site enabling the national offices of Lowe and its partners to upload and edit their own content.
A site theme with an elegant and sophisticated aesthetic was developed, showcasing latest news, work, case studies and clients from across the organisation in a clean and simple format with clearly signed navigation points. This served to align all our local agency websites to conform to the same look and feel as the worldwide site, affirming that Lowe and Partners is a global network of agencies.

The body of work is, in its entirety, a portfolio of aired TV and Print campaigns – with which we fully integrated social media plug-ins, allowing each piece of work to be easily shared at the users convenience.

An integral office location finder is prominently visible throughout the site that gives users immediate contact information and a click through redirection to the relevant localised site.

THE CLIENT SAID:

Having come from an consultancy background, I know how difficult it is to select an outsourced partner. Moonshine acted with the highest level of professionalism from the start of project, and not only demonstrated the skill and expertise to execute the brief successfully, but also provided excellent support after delivery, to ensure our digital strategy was realised.

Headline Publishing had acquired the rights to Lisa Gardner’s ‘Catch Me’ in hardback and ‘Love You More’ in paperback for their Spring 2012 list. These two titles, to be published simultaneously formed part of a series following Boston Detective D. D. Warren as she cracked her cases. Headline Publishing wanted a digital campaign not only to match the author’s status as a New York Times bestseller, but also to build her author presence in the UK, and to drive traffic for ‘Crime Files’, a brand which included other writers in the genre.

Moonshine’s digital creative team built an application in Facebook around a competition to win a Kindle Fire. Headline’s cover art comprised the prominent image on the FaceBook homepage, but once the Like button was clicked, nine separate squares appeared, all containing further content. Exerts from Lisa’s two books, specially recorded video, and links to purchase were held here, meaning the app was of interest to all visitors, from those who came for the competition, to the genre fan, to the die-hard Lisa Gardner book buyer. Moonshine’s campaign had at its heart the belief the Facebook user should always be rewarded for their Like, and once the email address was collected, the first chapter of the author’s book was available for download.

In the building of this application Moonshine had provided a stylish solution to a number of marketing ambitions for the publisher, namely the launch of Lisa Gardner’s titles, building the author as a brand and building audience for the crime genre.

The brand’s parent company has established a deliberate marketing strategy that emphasises the brand’s 100% Russian pedigree – from recipe, raw materials to distillation and bottling. As part of a recent marketing campaign which set out to highlight the quality of the brand and elevate its profile we were asked to design and build a series of banner ads around the the tag ‘Vodka as it should be.’

A TV commercial had already been made, and our response to the brief was to develop both rich media expandable and un-expandable banner ads that utilised scenes and elements from the video. We also included call to action touch points to provoke the response to ‘Think Again’ – a challenge to the consumer’s existing discernment of vodka that the overall tag line is built on.

Reflecting the stylisation of the commercial, a simple skyscraper banner was created using product placement set against a backdrop created from a detail of the bottle’s label, as well as a series of html letterbox banners. These banners use rich colour and sensuous stills taken from the full length commercial and include the textual provocation.

The full length version of the commercial is hosted in a rich media expandable skyscraper banner.
As the user moves over the banner ad, it expands revealing a link back to the company’s website and two social media touch points – the brand’s YouTube TV channel (which hosts the commercial) and a call to action to ‘Like’ the brand on Facebook. This stylisation was also reused to create a YouTube masthead.

By retaining the aesthetics of the accompanying commercial, we were able to reinforce the sensuous and luxurious nature of the brand. The inclusion of touch points and external links allowed users to discover more about the brand and truly help them to ‘Think Again’.

what the agency said

‘It was a pleasure working with Moonshine Media. They really understood the brief and delivered a professional and aesthetically rich contribution to our campaign. We wouldn’t hesitate to choose them again .’

Luke White – My Agency
Creative Partner & Founder

The message – and strapline for the campaign was evolved from the copy with which we were supplied by the client -
“Direct Sauce – The Perfect Condiment for Direct Hiring”
The main design element we used to convey this message was a pastiche image of the classic Heinz ketchup bottle which we treated to appear in Broadbean brand livery. This accompanied with some strong, clear type made for a strong aesthetic which was carried through all ensuing advertisements.

In addition, the client wanted us to come up with one interactive ad to accompany the more usual kind of banners aforementioned. He wanted the ad to relate to another line of copy he supplied us with; “Smash Direct Sauce In!” – the other prerequisites were that it had to have a fun game mechanic, and encourage the viewer to replay as many times as possible.

After pitching several concepts, the one which seemed the most appropriate and selected by the client was derived from us taking inspiration from the retro arcade Whac-a-Mole game.
Here, players engage directly with the Broadbean branding while they play as the mole is replaced with a bottle of Broadbean Direct Sauce. Once the game starts, the bottles begin to pop up at speed from a series of holes at random.

The object of the game is to ‘smash’ the bottles back into their hole by hitting them directly with the cursor,
which acts as a target finder, thereby adding to the player’s score. There is only ever a maximum of ten bottles that appear, so the player has to have their wits about them to hit all ten!
After having had their ten chances, they are presented with a message reflecting their performance, whether it be below par – average – or good, and challenges them to replay if they didn’t get top marks and a call to action to click through to Broadbean’s main site.

Not bad all in all for a 40 kb file size restriction!

The viral ad plays on the 1990’s classic Ferrero Rocher Ambassadors Party ad, famed for its line “Ambassador, with this Rocher you are really spoiling us”.

Big Al’s ad features the same ambassador’s reception, except the Ferrero Rocher chocolates have been replaced by betting ‘nuggets’ with exclusive tips enclosed, and the ambassadors now being famed English sportsmen.

Betfair currently boasts footballer Lee Dixon, cricketer Michael Vaughan, rugby player Will Greenwood and National Hunt horse trainer Paul Nicholls as their ambassadors, and from Big Al’s having created this amusing pastiche with these high profile sporting figures, asked us to help work with them to build engagement online.

Rich media specs allowed us to to create a campaign that encompassed all key elements from the viral, but all operated around the premise of the ads inviting the user to ‘Meet the Betfair Ambassadors’ as a call to action.

We applied a style of design and animation to the ads which would compliment the aesthetic that the original and now pastiche version utilised, ie. a decadent surrounding shot in soft focus. We added to this key design assets prevalent throughout such as gilded frames, brass plaques, and elegant typography (again, imitating the original advert).

High profile placements enabled us to really get the campaign out to as wide an audience as possible – examples of which were a homepage takeover on the search engine Yahoo, super headers on the Telegraph and Guardian, as well as numerous overlays and expandable ads served on many other leading tabloid sites.

From these campaign ads Betfair has achieved and maintained a highly visible online presence. Our work has acted as a solid foundation to the preceding viral clip and has encouraged existing Betfair customers as well as potential new users to engage with the brand.

Are you and your company ready?

Artcaste has been developed as a hub with the intent to educate, inform and share news, research and updates on current affairs and developments within the international art market.

We were tasked with designing a website that is true to the community-driven ethos of the overall project.

WordPress was selected as the site template, allowing for a user friendly, highly visual experience and greater agility
as the site becomes populated with more content.

The result is a very clean, crisp and image heavy site. A landing page welcomes the visitor to the Artcaste, with a rolling gallery of current headline content and embedded video.

Navigation is through a series of drop down menus for the main site areas whilst content sub-sections have either animated tabs or expandable accordion panels. Clickable new content is also accessible at the foot of the page via animated panels in a carousel layout. A live Twitter feed and calendar provide daily suggestions for art activities in London, New York and worldwide are also prominent integrated into the page. For ease of use, by simply clicking on any date – books these dates directly to your Google calendar.

All material is sharable through social media sites such as Facebook and is supported with back links to related
external content.

Artcaste also offers broadcast television programming available on demand through the artcaste.com website or via an iPhone/iPad app. Video is loaded from a YouTube channel specially created to deliver content directly to the app. each channel contains video thumbnails, and data such as title, duration and rankings.

Clicking on a channel will launch the selected video into the player page. A click through allows video comments from other users to be viewed as well as the ability to post your own thoughts and reviews.

Share buttons connect the app to popular social networks for users to easily share links to the YouTube source video.

Our role was to design and build a site which would assist in raising public awareness of this cause.

We implemented highly realistic 3D animated rainforest frogs, developed by Framestore, which users could position into a live recording via their personal computers’ webcam. We believe that at the time, we were the first to implement this innovative technique, although it has been since been seen in several other brands publicity.

Once the frogs were positioned and scaled to look realistically in situ, the user could film or record a short endorsement adding voice to the campaign and posting it to the site, as part of a bigger petition to heighten awareness of the problems facing the worlds rainforests.

In addition to the recorded endorsement the site also had an online editing tool to enable visitors to top and tail their clip with pre-recorded celebrity content. Some of the celebrities who participated in supporting the cause included Daniel Craig, Harrison Ford, Pele, and even the Dalai Lama!

Users could send their videos onto friends either by email or links through social network sites such as Facebook, Twitter, Digg, MySpace, Bebo etc to create a viral loop which were all tracked.

Users were asked to enter their answers on the site, and have the ability to also rate others offerings. Examples of these unanswerable questions included; ‘What is the meaning of life?’, ‘Is there a God?’, and ‘Do blondes have more fun?’!

There was an online competition to win an iPad to encourage users to get involved with the competition, along with the draw of Ask signing up celebrities including hairdresser Nicky Clarke, TV presenter Sarah Beeny and astrologer Russell Grant to try to answer users’ queries.

The site was built as a bespoke wordpress theme, utilising the benefits of the built in SEO friendly features and a robust Content Management System (CMS) – this being ideal for the short period of time the site was live, as information was altered on a daily basis. The other benefit of building the site in this manner was the fact that it enabled us to successfully moderate the competition entries and comments before they had the chance to be posted on various social networks.

The project’s main priority was to effectively and professionally showcase the agency’s broad range of TV campaigns within a variety of sectors, including packaged foods, baby care, alcohol and telecommunications.

An essential requisite was that the site had to be designed and developed taking into consideration
its requirement to be translatable and viewed in the numerous countries in which OPEN operates.

The body of work is displayed primarily as a video portfolio, each clip being fully integrated with social media
plug-ins, allowing each piece of work to be easily shared at the users convenience.

The OPEN site design is elegant, clean and sophisticated, and has now been successfully rolled out into various territories in addition to the UK including China, Thailand, Brazil and the Czech Republic wit each having a dedicated blog set up for that country’s main staff members and a live twitter feed. Each site is smart phone compliant throughout.

The creative for the rich media placements was required to convey the message that the cola is strong in flavour and completely natural.

We thought the best way to show these two prominent features of the soft drink was to actually show the viewer all of the natural ingredients – most of which are fairly exotic sounding, if not exotic looking. This would add emphasis to the organic nature of the drink and really reinforce the cola’s main benefit to the consumer and show them exactly what goes into producing each and every can.

The list was made up of fifteen ingredients, each photographically represented and shown within two banners, one horizontal, one vertical, scrolling along and dropping into the can making up the newly released drink.

This animation was concluded with the key message split into three strong lines of copy:
The cola from Red Bull. 100% Pure Cola. Strong & Natural.

We had to match this statement with a creative campaign that not only made this technological advance clear and visible, but which also made sure the ads reflected and complimented the coinciding TV campaign.

We executed a collection of banners that not only highlighted the technical benefits of the camera, but visually stimulated the viewer to see a real-life example of its comparable superiority to those of other models.

The advertisements themselves had content which varied from pre-recorded video material derived from the television campaign to live action segments tracked over a 3D model of the camera, all of which were translated to numerous rich media banner placements.

The site had to be visually engaging in order to maintain the user’s interest, whilst also being informative, and conveying the key message of the product – that each shot’s ingredients added up to one of the recommended five portions of fruit and vegetables per day.

Our solution to this brief was to take the user on a journey around a ‘Knorr Vie World’ – a world constructed using real fruits and vegetables. Via a focal signpost the user could navigate in different directions within the landscape, areas of which related to distinct categories of information about the product, ranging from ingredients lists to nutritional details, and latest news.

The site was also required to have a back-end Content Management System (CMS) in place so that countries would be able to upload and edit their own content.

We were given the task of designing and building an intranet system for their employees to access all kinds of product information ranging from design guidelines to brand strategy documents. Another requirement of the site was to allow visitors to download a large variety of media, as well as be able to preview and then watch promotional video content with ease.

The client wanted us to create an environment which had the ambience of a sleek modern studio or apartment, in which the user feels compelled to investigate.

The creative solution we came up with was to design a polished 3D scene of the exterior and interior of such a property. The user is presented with the outside of the building when they first access the intranet, and from clicking through – they enter the building.

Having entered the scene, there are various props which denote the differing sections of the intranet, which twinkle and sparkle to encourage the user to inspect further.

Having undergone a complete rebrand above and below the line, we worked closely with Autotraders brand agency HMDG to bring their ideas for online advertising to life to drive traffic to the new autotrader.co.uk site.

Rich media placements enabled us to really get our teeth into the character of the new Autotrader avatars – known affectionally as ‘The Bots’. We utilised slick 3D character animations to make the ads engaging, interactive and add a real sense of fun to each execution.

Examples of which were an expandable mid-page unit (MPU) where the user had the ability to actually draw their own car, and watch a Bot drive off in it, a car colour slider, where you could pick your ideal colour of a vehicle – and see what opinion a Bot had of your taste – and a complete homepage takeover, where several of the Bot family appeared at the footer of the page to laser and demolish what was the old Autotrader homepage to reveal the new site design!

From these campaign ads, Autotrader achieved, and maintained, a highly visible online presence, and has continued to encourage and challenge users to engage with the brand.

We worked alongside internationally renown visual effects company, Framestore – who were responsible with supplying the assets of the new improved Jeeves and his plethora of outfits.

In total, there are over 100,000 different possible outfit combinations within the application, including more garish getups such as a Las Vegas era Elvis, Superman and Austin Powers, along with more refined and stylish numbers supplied by Savile Row tailors Gieves & Hawkes, and popular clothing brand Ben Sherman.

The application operates with an intuitive drag and drop mechanism, making it quick, easy, and most importantly fun for the search engines’ broad audience base to engage with the application, and encourage exploration and repeat visits through the wealth of content available.

Users are encouraged to share the fun promotional tool with their friends via direct email and social networks, and even have the option to make their own fantastic Jeeves creation the star of the Ask.co.uk homepage.

The key objective of this project was for us to completely revamp their existing site in terms of both design style and build development.

From artwork conception to page template designs we led all creative execution from start to finish, making sure that all reflected Clearcasts’ position as a modern and well respected advertising industry tool.

Sat behind the new corporate aesthetic we developed a bespoke Content Management System (CMS) in order for the site to have flexibility, and cater for future expansion in line with the company’s requirements.

In addition, since the initial launch, we have been asked to develop further functionality to be implemented within the site. For example, online seminar booking has been added, and a complete payments Application Programming Interface (API) system has been put in place.

By combining in-house developed behavourial targeting technology with consumer insight, advertisers are able to take over its network and only target in-market customers who have previously demonstrated an interest in the brand or product offering, rather than all online users.

To help brief the press in support of its UK launch, we were commissioned to produce an animation that explained how this technology works in a entertaining and original manner. All text also had to be translated into French and German – Specific Media’s other two European markets at the time.

Using Flash we began by re-imagining the brand safe environment of the advertising network as a city. We then created three distinct character designs which were placed into three different scenarios representing the three approaches of the technology – netcast, reachcast and smartcast. Each character was seen walking down the same city street but exposed to different advertising spaces whose timings remained the same throughout each walk-through. A brief textual outline of the advertising process accompanied each journey, whilst additional copy was displayed on the final screen.

A rollover of each suite reveals its key features and benefits whilst clicking on each starts the animation.

For Netcast, which enables advertisers to completely take over advertising space on the network, the character is surrounded by adverts for the same brand across different props as he walks down the street.

In a second scenario, a set number of a brand’s advert are placed in prominent positions along the same street but amongst other generic ads, to illustrate how Reachcast can cap the number of times a unique user is targeted by any one campaign across the network.

For Smartcast’s behavourial capability, our character is seen on the same street, but this time, the adverts have been replaced with ones specific to this character’s interests and current shopping behaviour.

Working in conjunction with PAA, we had to devise a series of creative rich media ads whose aim was to make the public aware of planned network improvements in the Network Rail service over the Christmas and New Year period.

The Network Rail livery is very striking as its primary brand colours are black and orange. This lent itself to
us designing a series of visuals which utilised this vivid palette to emulate hazard warning lights.

We also designed a series of graphical devices which took the form of a series of stylised chevrons interlinked to imply a moving series of railway carriages.

Once animated, these added a real dynamism to the ads – with the chevron trails moving in and out of the ads’ visible area, and with each transition, pulling in another line of information about the possible disruption commuters were likely to face over the holiday period.

We also employed another creative in the form of an animated train station departures board to display a cycle of key messages in the second phase of the campaign.

In 2009, WIRED launched a UK edition of the magazine. Our task was to publicise this launch via an online advertising campaign. We worked alongside HMDG to design and build a number of different creative executions, incorporating various elements, from animation of WIRED UK issue #1’s cover, to ad placements pulling in live RSS feeds from the wired.co.uk site, to 3D animations tied into user initiated expandable banners.

Although we employed diverse techniques to keep the campaign stimulating across the various placements – the banners all had however, the uniform message throughout, that: ‘WIRED UK: Is The Magazine About What’s Next’.

To go hand-in-hand with the rich media campaign, we also worked on a series of HTML email send outs offering various subscription promotions to WIRED UK.

Finally, to coincide with the time of the first issues’ launch, we worked to create several outdoor placements.
These took the form of digital six sheets. They displayed the key facts and information about the newly launched magazine – its cover, its cost – and several lines of copy describing the magazine’s mantra. The media was placed in prominent places across the London underground network to push the message and build awareness with an offline

We worked on two projects for the TES Connect website, in two different mediums – but both operating as tools to explain to users how to use certain sections of the site.

The first project took the form of a flash animation which was situated on the main homepage. The animation, via iconographic styling, and instructional designs, described how the main features of TES Connect operated, and how the user could glean the most useful information from using the site in a certain way.

The second project was also an instructional tool, but this time, the outcome was a video clip, as opposed to the predominantly vector-based animation.

We recorded live video capturing a user’s journey navigating around the TES Connect site, edited the material and accompanied it with a series of voice-overs explaining various areas of the site, what they did, and how they worked.

For example, two of the key areas the client wanted us to concentrate on were how to fill out the extensive job search section, and the different levels of subscription to the publication that were on offer.

However, what product is best for certain types of smokers to get on the right track? To answer this problem we were asked to design and develop an application that would sit within the main NiQuitin site, and act as a tool to help consumers choose the right product suited to them.

We achieved this by having a series of questions and options for consumer to choose from, each answer narrowing down the scope for what would be best to try, and after only half a dozen entries, the user was then presented with the packshot and information about the NiQuitin product they are personally most suited to.

It was a quick and easy way for people to reach the right product and access relevant information about a difficult task, which we all know, giving up smoking is.

We were asked to design and develop an application which was aimed to sit within the elle.co.uk site, and function as an online lookbook, displaying the latest trends and fashions available from the retailer Littlewoods.

The application took the aesthetic of appearing as an actual magazine, and the user was able to flick through the magazine’s virtual pages, browsing over complete outfits, footwear, accessories etc as well as being able to click through to find out more information on the products that interested them or caught their eye.

When developing the lookbook, we also built a Content Management System (CMS) for the client to be able to add extra images and accompanying copy as more items were added to particular collections throughout the duration of the season.

Initially launching the application with barely a dozen items, this flexibility was of great importance to the client, as we ended up with over one hundred fashion items uploaded.

We were asked by the game’s developers, Gamoolasoft, to brand the game from the starting point of identity development and to then proceed with creating some of the elements which were to be featured as part of the in-game graphic design.

We were supplied with the initial character designs that had been developed, and from these and through liaising closely with the client, we developed several proposed routes for the look of the game, its packaging, and the live in-game graphics.

We needed to encapsulate the retro characteristics of the game, whilst at the same time making sure not to alienate first time users, who would be unaware it was a development on a classic game title. It was also key that the fun factor of the game and the entertaining style of gameplay were represented.

‘The Damned United’ is a British film released in 2009 staring, amongst others, Martin Sheen and Jim Broadbent. The film was adapted for the big screen from the largely fictional novel of the same name written by David Peace – based on Brian Clough’s tenure as manager of the football club, Leeds United.

We were asked by Times Online required to create an engaging flash application to celebrate the
colourful life and times of Brian Clough.

The result was an interactive timeline, ‘Clough in the Rough’ which elegantly combines video, images and archived newspaper articles from both The Times and The Sunday Times.

The application highlights the key events in Clough’s life, centering on his tumultuous managerial career: and by way of a carousel displaying photographs and titles, the user can choose to scroll through selected dates, or click through to find out more about the events of that particular occasion.

A Content Management System (CMS) was built for the client to manage and update their content in the Flash application. This allows the client the flexibility to re-skin the project to use for a different subject matter.

This year however, they decided to host a street dance festival aimed at a predominantly teenage audience – an event which still needed to retain appeal to the whole family who would be accompanying the attendees.

We were invited to initially pitch, and having been successful to then provide Butlins with designs and reproducible artwork which were more relevant to the event than their typical corporate material, and outside of their normal creative boundaries.

We developed three routes: one with a heavy urban aesthetic and associative styling; the second family-orientated and the third somewhere in the middle of the two. All, however had the prerequisite of being contemporary and publicising a full weekend focussed on street dance, including top name acts and urban-themed shows and activities.

The selected creative was then translated into a variety of online and press adaptations from national press placements, to six sheet posters, to numerous direct mail formats.

The assorted online ads included live action video, rich media, and several user-initiated expandable placements.

Our brief was to demonstrate how, if left unattended, germs spread and multiply, literally as a cloud, and how the new Domestos product can help the consumer combat this problem by keeping the bathroom germ free for twenty-four hours.

The creative execution for the campaign took the form of a typical bathroom appearing initially as being clean
but then with the scene swapping out for one being shown under an ultraviolet light to display the previously unseen volume of germs present, which then proceed to spread and spread via a germ cloud.

The microsite elaborated on this execution without having the constraints of the online ads, enabling the user to scroll along a timeline whilst viewing a typical family bathroom over the period of a day, and seeing how the germs multiplied in this time. There was also additional content accessed by several hotspots, which contained information about types of germs, and a ‘germ-u-lator’ which calculated what percentage of your bathroom was covered in germs!

The CD-Rom required both print and interactive design and production. It displayed in a coherent and accessible manner a variety of media, from the Domestos 24HR TV spot, to brand documentation, as well as downloadable PR Packs.

We have worked on several campaigns to advertise various products manufactured by HP as well as the technology services offered.

Each has required various creative solutions, which have, at times, been challenging yet always satisfying to undertake, with a constant balance having to be maintained between creativity and imagination with that of respecting and adhering to extremely strict brand guidelines.

Across the campaigns we have incorporated bespoke illustrations, 3D models and animation, inventive user interaction by way of advanced actionscript techniques, and had numerous high profile ad placements including those seen on the hp.com website, MSN, the New York Times and Bloomberg.

The brief also prescribed that the site needed to be more than a source of information and encapsulate the spirited personality of the brand bringing the product to life.

The site was required to be translated into several languages, and indeed, to later act as a launch pad for additional promotional materials prescribed by these individual markets.

In terms of design, we decided that the overall look and feel of the site should mirror the product’s image:
clean yet striking and of course, dynamic and exciting.

To give this impression the site incorporates a lot of animation and a multitude of transitions between all pages and areas of the site, so as to keep the user feeling as though the site is extremely varied, and therefore, of interest to look explore further.

We made use of a 3D Flash technique (papervision) to give these animations a little something extra, and ensured they would be something which the mainly web-savvy demographic would not have seen every day!

The additional video on the site and the availbale downloadable content, such as the numerous cocktail recipes, also helped to increase the user experience, and in turn, extend the duration of each user’s visit.

This privacy policy sets out how Moonshine Media Limited uses and protects any information that you give Moonshine Media Limited when you use this website.

Moonshine Media Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Moonshine Media Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from April 2011.

What we collect

We may collect the following information:

• name and job title
• contact information including email address
• demographic information such as postcode, preferences and interests
• other information relevant to customer surveys and/or offers

What we do with it

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping
• We may use the information to improve our products and services
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or contacting us

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Moonshine Media Limited, 53 New Oxford Street, London WC1A 1BL.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Definitions

In these Terms of Business, the following words and phrases have the following meanings: -

‘the Company’ – Moonshine Media Ltd, registered office being Companies House, Cardiff.

‘the Client’ – the person, firm or body requiring the products or services from the Company and engaging business relations through verbal, electronic and/or written arrangements.

‘Confidential Information’ shall mean the software, the website, the services provided by Moonshine Media Ltd pursuant to this agreement and all information of a proprietary and/or confidential nature regarding the Client’s business and or/ the Client’s employees whether such information be oral, written, computerised or otherwise.

‘Contract’ – the request by the client to supply Products and/or services from the Company through verbal, electronic and/or written arrangements.

‘Date of Development Completion’ shall mean the date upon which the software and website development work is completed in accordance with the Functional Specification document and the software and website is released to the Client for testing.

‘Date of Going Live’ shall mean the date upon which the software and website are fully operational in accordance with the Product Specification or Functional Specification document.

‘Date of Purchase’ shall mean the date upon which the client requested the Company to supply products and/or services from the Company through verbal, electronic and/or written arrangements.

‘Standard Product’ – the Product requested of the Company by the Client as defined within the Product Specification document.

‘Project’ – means the design and installation of the Website and the development and Installation of the software as envisaged in these Terms of Business and as more fully detailed in the Functional Specification document and/or Product Specification document.

‘Service’ – the Service requested of the Company by the Client.

‘the Product Specification Document’ means the document detailing the parameters of the and functional specification of the Product.

‘the Quotation’ means the document detailing the price of the products or services supplied to the Client by the Company.

‘the Functional Specification Document’ means the document detailing the parameters of the Project and the functional specifications for the website and software. In the event of any conflict between these Terms of Business and those of the Functional Specification document, these Terms of Business shall prevail.

‘the Software’ means the computer software to be developed for the Client by the Company for the performance of the functions set out in the Functional Specification document and consisting of the totality of the processes, routines, logic using in processing information expressed in the form of machine executable codes and including the source codes, object codes and all Upgrades to the Software and any accompanying documents (whether electronic or otherwise)

‘the Website’ means the website created and designed pursuant to this agreement, the Functional Specification document and/or the Product Specification document, including but not limited to any logo, service names, source codes, object codes, programming, text, graphics, icons, designs, colours, layouts, images, photographs, animations, video, audio, music, text and applets incorporated therein, all Upgrades to the Website and any accompanying documents (electronic or otherwise).

‘Upgrades’ means all alterations, patches and amendments as the case may be, which are required to enable the Software and the Website to comply with the terms of the Functional Specification document or the Product to comply with the terms of the Product Specification but which are not enhancements nor material deviations from the Functional Specification document or Product Specification document.

General

These terms apply to each Contract between the Company and the Client and are deemed to be acceptable by the Client by virtue of its instruction to the company, verbal, written or electronic to proceed with supplying the product or service.

The client requests the company to supply standard products and/or bespoke development services and/or web design services and/or web hosting services and/or support services. Dependent upon the combination of products and/or services supplied the following terms will apply.

Supply of Standard Products

The Client contracts with the Company to supply standard products, who accepts the provision of those standard products as detailed in the Product Specification Document subject to the provisions below.

The Client shall only be entitled to reject the Standard Product upon the basis that the Standard Product does not meet the Product Specification Document.

Supply of Bespoke Development and Web Design Services

The Client contracts with the Company to supply Bespoke Development Services and/or Web Design Services, who accepts the engagement in accordance with the Functional Specification document subject to the provisions below.

The Client shall only be entitled to reject the Bespoke Development Services and/or Web Design Services upon the basis that the Software and Website do not meet the Functional Specification Document.

The Client undertakes to:-

1. Render such assistance to the Company as the Company may reasonably require in order to meet the project objectives
2. Provide such information which is in the Client’s possession and that the Company reasonably requires to perform in terms hereof by the dates agreed in the Functional Specification.
3. Make available to the Company free of charge access to the Client’s premises and use of such computing and office facilities as are reasonably necessary for the performance of the Company’s obligations under the Terms of Business
4. Make available to the Company free of charge such of the Client’s staff as shall be reasonably necessary for the performance of the Company’s obligations under this Agreement.
5. Provide a full and final version of the copy, logos and other materials required by the date indicated within the Functional Specification.

Once the Functional Specification document (wireframe) has been agreed and signed by both parties any changes to the design (visuals) or functionality (wireframe) required for the site will be subject to additional charges at the Company’s prevailing hourly rate.

Once the Design of the Website (visuals) has been approved and signed-off, any changes to the design (visuals) and subsequent build (wire frame) of the site will be subject to additional charges at the Company’s prevailing hourly rate.

Once the copy has been received and implemented within the Website, any changes to the copy will be subject to additional charges at the Company’s prevailing hourly rate.

The quote does not include the release of any source files (visual designs and development coding). The release of any source files may be agreed upon as a separate cost from the quote.

Once any variable materials on the site have been received and implemented within the Website including but not limited to email addresses and items for drop-down lists, any changes to the materials will be subject to additional charges at the Company’s prevailing hourly rate.

Where the client requires and the Company provides access to the Software and/or Website other than through administrative functions provided, the Company cannot be held responsible for any damage caused by the client by carrying out access by other methods.

The Company reserves the right to charge for rectifying any damage caused by the Client to the Software and/or Website.

Supply of Hosting Services

The Client contracts with the Company to supply web-hosting services, who accepts the engagement subject to the provisions below.

The Client shall accept the terms and conditions inherited through the Company’s use of a third party provider. Terms and conditions can be supplied upon request.

The Company does not enter into a service level agreement with the Client. Every reasonable effort shall be afforded to ensure continuous hosting provision but the Company shall not be held liable for periods of ‘down time’ occurring from essential system maintenance or causes out of the Company’s control.

The client agrees not to use the hosting facilities provided for any action that constitutes illegal or unacceptable behavior, including but not limited to unsolicited email messages, harassing users or accounts, knowingly or recklessly transmitting any electronic material (including viruses) through the service which shall cause or is likely to cause any detriment or harm, attempts to circumvent user authentication or the security of any host, network or account, use of any program, utility or file that can be used to gain unauthorised access, engaging in the foregoing activities using the service of another provider, but channelling such activities through the Company’s network.

Term of Contract and Payment Terms

In consideration of the product and or services supplied by the Company, the Client shall pay to Moonshine Media Ltd the amount as detailed on the Quotation.

In respect of development and design services the Quotation will only be considered an estimate until the Functional Specification has been completed and agreed. The final project price, should this differ from the quotation price will be provided to the Client by the Company at that point.

Payment for Support Services and Hosting Services (including statistics) is required upon the Date of Going Live. Support Services and Hosting Services are charged monthly and are payable in full quarterly in advance by standing order. The minimum term for Support and Hosting Services is 12 months. Thereinafter 3 months notice is required by the client to discontinue the hosting service. Moonshine Media Ltd is required to give 1 months notice for termination of hosting service. In extreme circumstances Moonshine Media Ltd have the right to terminate hosting services with immediate effect if content is deemed to be unacceptable.

Moonshine Media Ltd use United hosting as hosting providers, we fully adhere to united hosting terms and conditions and therefore agreeing to our terms and conditions you also agree to theirs.

Payment for a Project comprising Web Design and Bespoke Development Services are payable as follows:

50% Upon agreement of the quote by (deposit)

50% Upon project completion before the site goes live or files/ assets are supplied .

The dates that these payments will be required will be detailed in the Functional Specification. If the payment dates are delayed due to the Client delaying the Project, the Company will require payment of the total project cost due upon demand. Under these circumstances, the Company also reserves the right to charge for idle resource that could not be re-deployed as a result of the Client delay.

Standard Products are available to be purchased or on rental terms.

Payment for the purchase of Standard products is required upon Date of Purchase.

Rental for Standard Products is paid for quarterly by bank standing order. Payment is quarterly in advance

The minimum term for rental of a Standard Product is 12 months. Thereinafter 3 months notice is required to discontinue the rental of the Standard Product.

The Company reserves the right to charge reasonable Project expenses to the client in respect of the Client carrying out its obligations under the Contract. Expenses shall include but not be limited to traveling expenses, accommodation expenses and subsistence.

The Company reserves the right to charge for consultancy time and expenses if required to participate in meetings with the Client and/or third parties outside the contract between the two parties.

All payments are calculated exclusive of VAT and will bear VAT at the applicable rate. Invoices are payable by the invoice due date. Without prejudice to any other rights or remedies available to the Company, the Company reserves the right to charge interest on payments unpaid within 14 days of the invoice date. A rate of 8% above Bank of England base rate (or such other rate as may substitute the same) will apply calculated on a day-to-day basis on the outstanding amount (both before and after any judgement) as from the time of the invoice until the outstanding amount is paid in full.

Suspension of services

We reserve the right to suspend services in any cases where you fail to perform your obligations under this agreement. If payment for services is not received within the terms of payment stipulated by us, design work, websites, emails, hosting may be taken down until payment is confirmed.

In the event “The Client” fails to adhere to the schedule of payment referenced by the deadline set forth, “The Company” retains the rights, but are not obligated, to pursue any or all of the following remedies:

• Invoice the client for any unpaid web design/ development/ account management work
• Terminate the Agreement
• Immediately stop all works-in-progress or remove unpaid for material
• Switch off and suspend hosting services/ websites including access to web space
• Commence legal action

Copyright, Patents, Designs and Trademarks

All rights within the Software and Website for bespoke development and design vest solely in the Client

All rights for Standard Products vest solely in The Company and through the Contract to purchase and supply a Standard Product, the Company grants the Client a license to use the Standard Product. The license is granted in perpetuity where the Client purchases the Standard Product and for the duration of the rental period, where the Client rents the Standard Product on a monthly basis.

Warranties and Warranty Period

The Company warrants in favour of the Client that it has developed and created the Software and Website without infringing any of the intellectual property rights, proprietary rights, title, trademark, copyright, patent or design rights of any third party in so doing.

The Client warrants in favour of the Company that materials including but not limited to logos, test, graphics, icons, image, photos, animations, video, audio music and text supplied to the Company by the client do not infringe any of the intellectual property rights, proprietary rights, title, trademark, copyright, patent or design rights of any third party.

The Client warrants that any personal data held on individuals on the Website is held with the individual’s knowledge and is subject to the provisions of the Data Protection Act, with whom the Client holds current registration.

Following the Date of Going Live a Warranty period of 30 days will apply. During this period the Client will verify that the Software and Website are fit for the purpose for which they were designed as set out in the Functional Specification document.

The Company will rectify any anomalies in order to ensure that the Software and Website meet the terms of the Functional Specification document during this period. Any rectifications after this period will either be subject to the terms of contracted Support Services or will be fixed subject to charges at the Company’s prevailing hourly rate for programming and creative services.

Limitation of Liability

The Company, its employees or agents shall not be liable for any consequential damage or loss (including, without limitation, loss of profits or business opportunity) caused to, or suffered by, the client as a result of, or arising out of, any use of, or any fault, defect or error in the services or operation of the Software or Website.

Subject to the above paragraph, the Company, it’s employees’ and agent’ total aggregate liability in respect of any and all claims (whether arising out of one or more incidents and whether in respect of the negligence of the Company), its employees or agents, by the Client arising out of or in respect of the services or the use of either of them (other than in respect of death or personal injury caused by the negligence of the Company, its employees or agents) shall in no circumstances exceed the total charges paid by the client in respect of the original products and/or services provided. This Clause shall survive termination of this agreement for any reason whatsoever.

Confidentiality

The Company shall keep secret and confidential the Confidential Information and not disclose it to any third party. The Company may disclose the Confidential Information only:

with the Client’s prior agreement as to manner, content and degree of disclosure, and

if required by law, with the Client’s prior agreement as to manner, content and degree of disclosure

Proper Use

The client agrees that the Software and Website produced shall only be used for lawful purposes and shall not use the service for the transmission of any material which is in violation of any law or regulation, or which is defamatory, menacing, obscene or in breach of third party intellectual property rights (including copyright) or in breach of trade secrets.

Termination

The contract may only be terminated by either party where there is a material breach in the Contract and the party in breach fails to remedy the same within 14 days of written notice demanding such remedy. In such cases the contract will be terminated immediately.

If a Client decides to terminate the Project or to cease work on the Project, all payments signed for in the quotation and/or agreed to in the Functional Specification will become immediately due. No refund or part payment will apply in the result of a project terminated or cancelled by the Client.

Force Majeure

A party to the Terms of Business shall not be liable for any delay in or failure of performance if:

that delay or failure arises from circumstances or events beyond that party’s reasonable control or foresight (‘a Force Majeure Event’); and

it has taken all reasonable measures with the object of avoiding or minimising the delay or impact of the Force Majeure Event; and the party claiming the benefit of a Force Majeure Event has promptly given notice to the other party of the nature of the Force Majeure Event, an estimate of the duration of Force Majeure Event and the probable extent to which that party shall be unable to observe or perform its obligations under these Terms of Business.

Notices

All notices, requests, demands, consents, approvals or other communications (each a ‘Notice’) in relation to either party or otherwise shall be in writing and shall be delivered by electronic mail or prepaid registered post or in person or transmitted by facsimile to the addresses or facsimile numbers set out in the party’s details or such other address or facsimile number as the addressee may specify.

Severability

Any provision of these Terms of Business which is prohibited or unenforceable in any applicable jurisdiction shall be ineffective in that jurisdiction to the extent of the prohibition or unenforceability. Such prohibition or unenforceability shall not invalidate the remaining provisions of these Terms of Business nor affect the validity or enforceability of that provision in any other jurisdiction.

Entire Agreement

These Terms of Business shall constitute the entire agreement between the parties in relation to the contract to purchase and/or rent and supply products and/or services and shall supersede all prior agreements and understandings between them with reference to the subject matter of this agreement.

Amendment

No amendment of any provision of these Terms of Business, nor any extension hereof, shall be valid or binding on a party unless made in writing duly executed by the parties hereto.

No-waiver

Except as otherwise expressly provided in these Terms of Business, no waiver in whole or in part of any of the provisions of this Agreement shall be valid or binding on a party unless in writing and duly executed by that party. Any waiver shall apply to the particular occasion in question and shall not be continuing and shall not constitute a waiver of any other provision.

Delay in Exercising Rights

Other than such failure or delay in respect of time limits specified in these Terms of Business, no failure to exercise and no delay in exercising any right, power or remedy under these Terms of Business shall operate as a waiver. No single or partial exercise of any right, power or remedy shall preclude any other or further exercise of that or any other right, power or remedy.

Governing Law

This agreement, its interpretation, breach and enforcement shall be governed and construed in accordance with the laws of England.

We understand users’ behaviour so we’ll work closely with you to make sure your site achieves the balance between visual stimulation and feature rich content with usability and functionality. Our team will ensure that user’s interaction is as simple and intuitive as possible built on an efficient user interface design and supported by stunning graphic design and online branding.

phone

+44 (0)20 7836 8087

email

general enquiries

info@moonshinemedia.co.uk

new business enquiries

newbusiness@moonshinemedia.co.uk

Vacancies

jobs@moonshinemedia.co.uk

address

53 New Oxford street

London

WC1A 1BL

nearest

tube stop

Tottenham Court Road or Holborn

bus routes

34, 242, N253, N35, N68

Tottenham Court Road Station

1, 171, 243, 521, N1, N171, N68

Holborn Station

Moonshine Media has been distilling pure inspiration for brands and companies such as Unilever, Red Bull, Sony, Budweiser, Hewlett Packard and MTV, since 2006.

Why Us

Perhaps the strength of the digital magic we create flows from our eclectic team and our diverse range of experience and skills, or perhaps there’s something in the water cooler.

This means our creativity can come from any direction, and with a sister office in New York our inspiration is global

Sometimes our ideas are brilliantly simple, sometimes they are brilliantly subtle. But they are always highly effective, flexible and very good looking.

Our client relationships are close because when an idea has happy parents, it’s far more likely to grow up into something really beneficial.

You Get

Whether we’re pouring Moonshine gold into a mobile app, a website, online advertising, digital out-of-home creative or viral social media marketing, we always think beyond the communications brief to consider the commercial challenge.

Moonshine has a world-class team of animators who can create video or web animation that bring complex ideas to life, add texture to projects and messages and provoke user emotion in a short space of time.

Never ones to stand still ourselves, Moonshine can create the right mobile marketing strategy for you to increase brand awareness, loyalty, engagement and a return on investment.

Our team of experts can craft content and information architecture that marries agility with functionality which scales as traffic increases. Into this, we can add an appealing interface that is both easy and intuitive to use supported by mobile analytic tracking to monitor success.
Just because it’s on a small screen, doesn’t mean it can’t have a big impact.

From rich media banners, social media marketing, to 3D animation and viral marketing, we’ll advise you on the appropriate channels to drive traffic and sales to your website and convert passive visitors into active users of your brand.

At Moonshine, our branding experts will work with you to develop a brand or rebrand that engages with people on a sensory and emotional level. By creating a brand personality through graphics, typography, user experience and more, and across numerous platforms such as website design, online advertising, email marketing, video and print, our team will assist you in creating a distinctive consistent voice that others will find hard to ignore.

Being centuries old doesn’t mean print has to be dull or lifeless. Whatever your challenge our team of experts will distil their creative juices into producing original, innovative designs, both visually stunning and distinctive that jump out of the page.

Whether it’s a brochure, stationery, identity or promotional material we’ll add a modern twist to a traditional recipe.

Search engine optimisation (SEO) is the process that helps improve the volume and quality of traffic to your website though maximum visibility within search engines.

Moonshine’s very own team of SEO specialists have the experience to develop long-term strategies to raise your site up the search engine rankings.


Within everyone striving to be number one, we won’t cut corners, but we will, through combining effective web design, link building, feature rich content and the latest and appropriate cutting edge-technology, enable a higher search placing.

At Moonshine we pride ourselves on our socialising skills. We can build and develop linkable rich media content that will make your voice heard and understood amongst the clamour.
We can help you engage with media sites like Facebook or YouTube to cultivate brand ambassadors and create an unrivalled online reputation.

Social media is about more than talking. It’s about listening, which is why we can measure and monitor content on these networks for an effective and versatile campaign.

To extend your advertising reach further, we can develop viral marketing that will spread your message like wildfire rather than the plague. A successful viral campaign is dependent upon consumers willing to pass along a marketing message. Our Moonshine wizards will create and develop feature rich content, whether a viral game or video that is rapidly scalable, easy to transmit and as spreadable as butter on hot toast, whilst allowing you to retain control of your brand.

Whether you’re a challenger brand looking for a digital solution that will put you on the map, or a major business aiming to engage your customers in the digital space, or an agency seeking a superb production partner, we’ll show you possibilities you hadn’t considered and creative solutions that you’ll adore.

We don’t do hierarchies or inefficiency. We simply offer an intoxicating mix of creative thinking, flexibility and practical know-how.

We were asked by BAMMA’s Head of Promotions to create a series of ads that would act as an online push to drive more traffic to the bamma.com site, and in due course, generate ticket purchases to see the forthcoming live event.

We were somewhat constrained in the fact we had to develop creative within the file size of standard banners, but this did not deter us from creating an effective campaign which incorporated the key aspects of Bamma 3.

The first of these was the fight card itself, with the names and photos of the competing fighters all displayed.
These photos were artistically enhanced to give more menace and intensity to each fighter and add more drama to the event’s billing and thus help convey the power of this highly physical sport.

Secondly, we developed an animation of an intensely burning fire created by way of actionscript coding which addressed the limitations of file size and acted as a very striking visual component that featured throughout all of the ads.

Each year, creatives are challenged to make a time-sensitive ‘sting’ – an on-air ident that runs between adverts and programmes on the channel.

The only requisites are a time-constraint and the need to include the E4 logo integrated into the idea.

The ident had to feed into E4’s irreverent and comic attitude and anarchic approach to promotion and can be live action, animated, 2D, 3D or 4D and backed by any budget size. As an assist, E4 provides the station logo and a choice of soundbeds to help comply with issues of copyright, although original music compositions are welcomed.

A panel of independently selected judges reviews each year’s entries and a shorltist of up to 25 finalists have their E sting broadcast within the E4 schedule.

In 2007, we entered the competition which had been extended to include its digital music station E4 Music and a prescribed ten second sting. We developed a 2D animation of a stylised car (drawn in the channel’s iconic purple colour) and driver. An amplifier is attached to the roof of the car which is seen driving along until its front wheel (replaced in this instance by the E4 logo) falls off and rolls away, coming to rest in the final frame. We commissioned an original electronic composition (appearing to be played from the car) whose final beats accompanied the appearance of the letters spelling out the word ‘MUSIC’ alongside the E4 logo.

The sting was successfully shortlisted and broadcast across the E4 Music channel.

In 2008, we were approached to design and build a website promoting the luxury car marque’s range of premium hybrid vehicles – a world’s first – and its association with the Championship.

With visuals supplied by Lexus, we built a site with animation and styling that exploited the full capabilities of Flash and showcased the elegance, sophistication and technological benefits of the complete hybrid range.

A landing page redirects visitors to a site introduced by a brief video sequence framed with taglines that connect the brand to the tournament before arriving at the site itself.

Once having entered theHybrid Range site, navigation is either manual through a dropdown menu or intuitive via a horizontal scrolling image gallery. Clicking on each image brings it into full view with accompanying information with the Lexus badge acting as the preloader.

A brochure and test drive could also be requested online, alongwith a discreet scrolling ticker which provides constant information including score updates from the Golf Championship, reinforcing Lexus’ patronage of the tournament.

A series of flash banner ads were also built to accompany the campaign and sponsorship, highlighting the benefits and features of the world’s first performance hybrid range.

In 2007, the competition was extended to urban street artists for the first time. We were asked to design and produce an update of the 2006 Vauxhall Tribes urban-orientated site, which would not only encourage people to view the site, but once there register online for an audition or apply for tickets and support the event.

It was important, that having identified the key demographic as street artists and followers of urban music and dance, we created the right strategy/creative to reach this audience.
In response, we built and developed a site that intuitively appealed to this group: A DJ mixer device was used for navigation throughout the site whilst a contemporary street artist was commissioned to create unique character illustrations which were shown on the various pages. The urban look and feel was further conveyed by a graffiti-themed background and colouring as well as the typography of the redesigned and stylised logo which was reproduced on event apparel such as hoodies and t-shirts.

The brief not only prescribed driving people to the site but encourage them to register online for the competition and/or support the event.

The art direction and production was extended to print publicity including posters promoting the four regional heats as well as the London final and event tickets.